Event Entrepreneurship: Business Foundations

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Event Entrepreneurship: Business Foundations is designed for event & meeting professionals who are considering launching their own events business, or for those with an existing business looking to develop fundamental business skills. This course is ideal for professionals looking for an efficient and comprehensive introduction to key business fundamentals.

During the beginning stages of starting a company, a strong business acumen is crucial for success. Event Entrepreneurship: Business Foundations will walk you through key competencies that are required for getting a business off the ground, from creating an initial strategy and actionable goals, to drafting budgets and obtaining financing.

The curriculum will then familiarize you with marketing strategies, effective pricing methods, how to obtain your first clients, and much more.

Upon completion of the course, you’ll have an understanding of the business tools and skillset needed to build a strong foundation for your business.

NOTE: this course focuses on business fundamentals only, and does NOT teach event planning or management.

Learning Outcomes

  • Draft a business plan that focuses on identifying your business niche, target markets & customers, product & service offerings, pricing strategy, and competitive positioning, as well as setting goals that you’d like to achieve
  • Understand fundamental sales skills including prospecting for new clients, evaluating & responding to RFP’s, designing proposals and delivering compelling presentations
  • Consider marketing, advertising and public relations options
  • Evaluate the basic financial performance of your business by reviewing profit & loss statements, balance sheets, budgets, and other key financial documents
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Course Cancellations

Please note that courses may be cancelled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.