In this course, students will learn how to utilize web analytics tools to increase web traffic, improve user experience and build strategic plans based on data collection.

The course provides a look into multiple key web tools like Google analytics, Google Trends and Ahrefs SEO tools, each providing a source of valuable information to better an online presence or brand.

Topics include metrics and data collection, goals and key performance indicators (KPI’s), Search Engine Optimization (SEO) and Trend and Keyword analysis.

This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.

Working with your OCAD U Account

As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course.

Contact continuingstudies@ocadu.ca for assistance with using your account.

Certificate options

Many OCAD U courses can be applied towards a certificate. Explore to learn more.

Note that students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.  

Contact cstudies@unbc.ca for questions concerning certificates available or to confirm your chosen set of courses will qualify.