Introduction to Web Analytics teaches you how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.
This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.
Working with your OCAD U Account
As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course. Login at canvas.ocadu.ca.
Contact email@example.com for assistance with using your account.
Many OCAD U courses can be applied towards a certificate. Explore to learn more.
Note that students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.
Contact firstname.lastname@example.org for questions concerning certificates available or to confirm your chosen set of courses will qualify.
- An understanding of how web data is collected and aggregated in order to properly interpret it
- The ability to configure and navigate Google analytics
- The ability to create a strategic measurement plan
- 4 online classroom sessions
Please note that courses may be cancelled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.