Introduction to Web Analytics

Introduction to Web Analytics teaches you how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns. 

This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.


Working with your OCAD U Account

As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course. Login at canvas.ocadu.ca.

Contact continuingstudies@ocadu.ca for assistance with using your account.

Certificate Options

Many OCAD U courses can be applied towards a certificate. Explore to learn more.

Note that students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.  

Contact cstudies@unbc.ca for questions concerning certificates available or to confirm your chosen set of courses will qualify.


Learning Outcomes

  • An understanding of how web data is collected and aggregated in order to properly interpret it
  • The ability to configure and navigate Google analytics
  • The ability to create a strategic measurement plan
Location:
Online
Session:
Winter 2022
Date & Time:
28 Feb 2022 to 4 Apr 2022
  • 4 online classroom sessions
Instructor: Price:
$445.00
Registration Deadline:
February 24, 2022

Course Requirements

Regular access to a computer with a high-speed broadband internet connection is required.

Course Prerequisites

Introduction to Web Art and Design or equivalent experience.

Details

Course Cancellations

Please note that courses may be cancelled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.

Related Courses