Social Media Marketing for Creative Professionals

This course explores the potential of social media marketing for the artists and designers. Students will look at a number of the core social media engines and learn the best uses for each one, with an overview of their strengths, weaknesses, and audiences.

Students learn effective tips and tricks for using social media successfully for networking, building relationships, personal branding, research, managing visual content, and more. Please note that students must provide their own laptop, tablet, or smartphone in class to participate.

This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.

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Working with your OCAD U Account

As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course.

Contact for assistance with using your account.

Certificate options

Many OCAD U courses can be applied towards a certificate. Explore to learn more.

Note that students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.  

Contact for questions concerning certificates available or to confirm your chosen set of courses will qualify.

Learning Outcomes

  • To identify the various channels under digital marketing
  • How to identify the audience for a company/brand/business
  • How to create your social media strategy
  • The importance of various social media platforms
  • The tactical use of major social media platforms
  • How to create a content calendar
Spring 2024
Date & Time:
14 May 2024 to 18 Jun 2024
  • Six online classroom sessions
Instructor: Price:
Registration Deadline:
May 4, 2024

Course Requirements

Please note that students must provide their own laptop, tablet, or smartphone in class to participate. Regular access to a computer with a webcam and microphone, high-speed broadband internet connection.


Course Cancellations

Please note that courses may be canceled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.

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