Chun, Dr. Wootae

Wootae Chun
PhD in International Business and Marketing (Saint Louis University), MBA (University of Texas-Pan American), BS (The Ohio State University) Associate Professor, Marketing
Email: Phone:
250-960-6201
Fax:
250-960-6763
Office:
10-4544
Campus:
  • Prince George

Biography

Dr. Wootae Chun is an Associate Professor of Marketing at UNBC. His research interests focus on international marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility, and social media marketing. He holds a PhD in International Business and Marketing from Saint Louis University (USA), an MBA from the University of Texas–Pan American (USA), and a BS in Business Administration from the Ohio State University (USA).

Research and Expertise

Research Fields:
  • Business
Areas of Expertise:

International marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility, and social media marketing.

Currently accepting graduate students
Supervises in:
  • MSc
  • MBA
Available to be contacted by the media as a subject matter expert

Selected Publications