Timberwolves win pair of 2021-2022 Canada West Sports Information Awards

Athletics
May 3, 2022

UNBC & Fraser Valley sweep the field

WINNIPEG - After a captivating year of university athletics, those responsible for documenting and capturing it are being recognized for their exceptional work. Two schools have won the four awards after being selected by their peers.

The conference released the award-winners Thursday.

Dan Kinvig of the University of the Fraser Valley has won the Feature Story of the Year Award for the second straight year. UFV also takes home the Photo of the Year Award thanks to Tanner Geringer's talent behind the lens.

The University of Northern British Columbia's Rich Abney claims the Video of the Year award in back-to-back seasons, this time in collaboration with 6ix Sigma Productions, Marcel Gagnon, and the Lheidli T’enneh Band. UNBC also earned the Social Campaign of the Year Award with contributors Rich Abney, Trevor Angus, 6ix Sigma Productions, Christos Sagiorgis, UNBC First Nations Centre, the Lheidli T’enneh Band, and Marcel Gagnon.

Since 2019, the Sports Information & Digital Awards have been handed out to conference members to recognize their outstanding work in the areas of sports information and digital storytelling.
 

To unveil a historic jersey, UNBC produced a one-minute video in collaboration with Lheidli T’enneh Elder Marcel Gagnon, Indigenous youth, 6ixSigma Productions and a team of local drummers. UNBC alum Daniel Stark led the camerawork while 14 student athletes modelled the jerseys, which feature the first-ever university athletics logo created entirely by an Indigenous artist in Canada. Trevor Angus is the artist behind the design.

The video (watch here) captures the team's and logo's connection to Indigenous roots and culture. It is the most watched and shared video in UNBC history, which made national news and inspired professional teams to learn more about the initiative.
 

A collaborative project years in the making came to fruition this season, when UNBC's Rich Abney, Gitxsan artist Trevor Angus, UNBC's First Nations Centre, the Lheidli T'enneh band, Elder and Juno Award winner Marcel Gagnon and T-Wolves alum Daniel Stark (with 6ix Sigma Productions) all came together to create a new UNBC logo, jersey, release content,  annual Nats’ilnik ("coming together") Day and long-term partnership. That partnership sees the profits of the new jerseys and Nats’ilnik merchandise going to Indigenous scholarships and Lheidli T’enneh youth programming.

The campaign furthers the Timberwolves' efforts to contribute positively to Truth & Reconciliation.

The campaign was promoted through a series of social media graphics and video clips. It became the furthest-reaching UNBC content in the school’s history, as it was featured on CBC The National, CTV National News, Global National, and around the world online.

This marks the third and fourth Canada West SID Awards in three years for the Timberwolves. These honours come on the heels of UNBC winning the "Feature Story of the Year" in 2019-2020 for a piece on Michael Henman and his life with mental illness (READ), and 2020-2021, when the TWolves won "Video of the Year" for Tyrell Laing's response to the Black Lives Matter protests (WATCH).

Read the Canada West release HERE 
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