Dr. Wootae Chun is an Associate Professor of Marketing at UNBC. His research interests focus on international marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility, and social media marketing. He holds a PhD in International Business and Marketing from Saint Louis University (USA), an MBA from the University of Texas–Pan American (USA), and a BS in Business Administration from the Ohio State University (USA).