Chun, Dr. Wootae

Chun, Wootae
PhD International Business and Marketing (Saint Louis University) Associate Professor, Marketing
Email: Phone:
250-960-6201
Office:
10-4544
Campus:
  • Prince George

Biography

Dr. Wootae Chun is an Associate Professor of Marketing at UNBC. His research interests focus on international marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility (CSR) and others. He holds a PhD in International Business and Marketing from Saint Louis University (USA), an MBA from the University of Texas–Pan American (USA), and a BS in Business Administration from the Ohio State University (USA).

Research and Expertise

Research Fields:
  • Business
Areas of Expertise:

International marketing, global branding strategy, cross-cultural marketing, international business strategy, entry mode strategy, e-commerce marketing, corporate social responsibility (CSR) and others.

Supervises in:
  • MSc
  • MBA
Available to be contacted by the media as a subject matter expert