This intensive course is designed for emerging creative entrepreneurs. The course builds on the skills and concepts taught in the Social Media Marketing for Creative Professionals course.
Students will learn how to develop their unique voice and professional brand, reaching both wide and focused audiences, to acquire and retain customers profitably and increase their competitiveness in the field.
The content creator economy is booming. In Canada alone, YouTube’s creator ecosystem contributed almost 1 billion dollars to the GDP in 2020 and 84% of Canadian creative entrepreneurs say that YouTube helped them reach audiences they wouldn’t otherwise have access to (Google Official Canada Blog, June 15, 2021). For many creatives, sales revenue from YouTube, TikTok, Instagram, and Snapchat, have surpassed traditional retail channels.
This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.
Working with your OCADU Account
As a student, you will receive an OCAD U user account, which will grant you access to the OCAD U learning management system, called Canvas. Your Canvas account will be enabled one week prior to the start date of your course.
Contact firstname.lastname@example.org for assistance with using your account.
Many OCAD U courses can be applied towards a certificate. Explore to learn more.
Note that students seeking a certificate must register with OCAD U via the APPLY link on the page for the certificate concerned.
Contact email@example.com for questions concerning certificates available or to confirm your chosen set of courses will qualify.
- Create a content strategy, through research, ideation, and development
- Writing compelling copy with a strategic transmedia framework
- Coordinating cross platform media production
- Integrating cross cultural sensitivity in content creation
- Identifying target audiences
- Editing, disseminating, amplifying, and monetizing content
- Understanding metrics and key performance indicators
- Collaborating with other brands
- Six online classroom sessions
Please note that courses may be cancelled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.